You’ve built a business that works
Construction, retail, logistics, food, services. You have navigated the real Kenyan market and have the receipts to prove it.
Shadow Operator Program
You've built something real. Let's package it and share it.
You bring the expertise. I handle everything else: the content, the platform, the sales, and the delivery. We split the revenue, 50/50.
Who This Is For
You've done the hard part. Figuring it out.
This is for Kenyan entrepreneurs who have real, hard-won knowledge in their field and want to turn it into income without becoming full-time content creators.
People already ask you for advice
Friends, family, and younger entrepreneurs come to you because you know things they do not. Your knowledge has value.
You don’t have time to build a course
You are running a business. You do not have months to figure out recording, editing, email funnels, or payment systems.
You’re open to a new income stream
Not looking to quit your business, just to build something on the side that earns without requiring your constant attention.
How It Works
Simple. Clean. No platform needed.
No tech setup. No recording studio. No social media following required.
1
We have a discovery call
We talk for 30-45 minutes about your business, what you have built, and what knowledge others would pay to learn.
2
I design the knowledge product
Based on that conversation, I build the course or program structure, modules, content plan, and delivery format. You review and give feedback.
3
We record your sessions together
Simple video calls or voice recordings. I guide the conversation, ask the right questions, and pull out the gold. No script required.
4
I handle production and delivery
I edit, format, write the supporting materials, set up the WhatsApp group, handle M-Pesa collection, run the student community, and manage delivery.
5
We sell and you receive your share
I run outreach and sales. Once revenue comes in, we split it 50/50. You get paid at the end of each cohort.
The Partnership
You show up. I run the operation.
You bring what only you can bring: lived experience and real expertise. I bring the infrastructure to turn that expertise into revenue.
You bring
- ✓Your real-world business experience
- ✓Your network and warm contacts
- ✓Participation in recorded sessions (2-4 hours total)
- ✓Availability for a live Q&A with the cohort
- ✓Your name and credibility on the program
I handle
- ✓Course design, structure, and curriculum
- ✓Recording, editing, and production
- ✓PDF workbooks, templates, and materials
- ✓WhatsApp group setup and facilitation
- ✓M-Pesa payment collection
- ✓Sales, outreach, and enrollment
- ✓Student support and follow-up
Revenue is split equally between us, calculated from net intake after transaction fees. You receive your payment at the close of each cohort with full transparency on enrollment and revenue.
50%
Your share
/
50%
My share
The Timeline
From conversation to cohort in weeks.
Most programs are designed, recorded, and launched within 4-6 weeks of the first call.
Week 1
Discovery & Design
We meet, I learn your story, and I draft the program structure. You review and we align on format, depth, and audience.
Week 2-3
Recording Sessions
We record 2-4 sessions over video call. I guide the conversation and you share your knowledge.
Week 3-4
Production & Build
I handle editing, workbook design, WhatsApp setup, and all the pieces learners will interact with.
Week 5-6
Outreach & Launch
We go to market. I manage enrollment while you amplify through your own network where you are comfortable.
Ongoing
Cohort Delivery & Revenue
The cohort runs over four weeks. You show up for one or two live calls. I handle everything else and the revenue split follows each cohort close.
Honest Assessment
This works well when the fit is right.
Better to be clear upfront than waste your time or mine.
Good fit if you…
- ✓Have 3+ years of real business experience
- ✓Can commit 4-6 hours to the recording phase
- ✓Are comfortable sharing specific numbers and hard lessons
- ✓Want a long-term income stream, not a quick sale
- ✓Believe other Kenyans can benefit from what you know
- ✓Are patient with a 4-6 week build process
Not the right fit if you…
- ✕Want to make money in the next 2 weeks
- ✕Are uncomfortable sharing real details of your business
- ✕Expect to be fully hands-off after recording sessions
- ✕Have a business idea but have not built or sold anything yet
- ✕Are mainly looking for a personal brand growth vehicle
Common Questions
Things people usually ask.
Do I need to have a big social media following?
No. The audience is built through direct outreach, your network, your WhatsApp contacts, and communities you are already part of.
What if my first cohort does not fill up?
We start small intentionally. A cohort of 5-10 serious learners is still a successful launch because the goal is proof of concept and a repeatable model.
How much can I realistically earn?
The source layout uses a sample scenario of 10 learners at KES 3,000 each. That would generate KES 30,000 gross, with your share being roughly half after transaction fees.
What industry or business type works best?
Any business where the how is not obvious to an outsider and where that knowledge gap costs aspiring entrepreneurs real money.
Is there a formal agreement?
Yes. This should be governed by a written partnership agreement covering IP ownership, revenue split terms, cohort responsibilities, and delivery expectations.
What happens after the first cohort?
We debrief, refine, and run again. Over time, successful programs can be migrated into a more durable marketplace or product ecosystem.
Start Here
Ready to share what you know?
Send a short message about your business and what knowledge you think others would pay to learn. You should get a reply within 48 hours to schedule a call.
No commitment. No cost. Just a conversation.